Twitter Boost from Theo Paphitis

A Wigan based firm has received a business boost from Retail Entrepreneur Theo Paphitis. Last week, Gwyn McCormack owner of Positive Eye Ltd tweeted Theo about her business during ‘Small Business Sunday’ and was one of six weekly winners to gain a retweet by Theo to his 500,000 Twitter followers. The weekly initiative, set up by Theo in 2010, now has over 2200 #SBS winners and supports small businesses in the UK.
Business and retail entrepreneur and self-confessed Shopkeeper, Theo re‐tweeted Positive Eye’s message to his almost 500,000 followers and as a result, has more followers and extra orders for their unique products and courses to support teachers working with blind and partially sighted children and children with special educational needs. They are also profiled on the #SBS website ( that is exclusive to all Small Business Sunday winners.
Gwyn McCormack director of Positive Eye said it is great to have support from Theo, we serve a niche market and we are the only training provider specialising in children with vision impairment in the UK. Theo has recognised our hard work and helped spread the word about the important work we are doing to make a real difference to children’s lives to his following.”
Small business champion and Ryman Stationery, Robert Dyas and Boux Avenue Chairman, Theo Paphitis, said: “We are thrilled to welcome new #SBS members every week and highlight just how important it is to support our small businesses here in the UK. My vision is that everyone who has ever won an #SBS re-tweet from me becomes part of a friendly club; like-minded individuals who can share successes and learning’s. The website will also give a valuable profile to the winners chosen and I wish Positive Eye every success.”
Anyone looking for a re‐tweet from Theo should tweet him about their business on Sunday between 5 PM and 7.30 PM and include the hashtag #SBS. Six lucky businesses are re‐tweeted every Monday at 8 PM and then invited to enter their profile on the new website, attend the annual #SBS networking event and take advantage of the networking opportunities.
Positive Eye Ltd, 48 Royden Road, Billinge, Wigan, Lancashire, WN5 7LP. Phone: 07947571559 Email:
For further information, photos and product samples, please contact Gwyn McCormack at Positive Eye on 07947571559 Email:
For further information about Small Business Sunday please visit